Completing the cycle: Facebook Marketing Part III

Facebook likes and shares are pretty satisfying but there’s continuing doubt in the industry about their accuracy and their worth. Are they truly capable of quantifying product interest? I always find the majority of business users are like someone who stands behind their shop window and gets a kick out of every passer-by that gives…

Reduce, reuse, recycle: Facebook Marketing Part II

Try to visualise Facebook and Twitter as part of a much broader ‘loop’ or ‘cycle’. The cycle should start with your shop, your pub, your restaurant, your website and then broaden out to the wider Social Network. The real skill (and the real challenge) is in making the loop extend further and deeper across the…

Will opening a Facebook account help my business?

The one thing I really can’t emphasize enough is that Facebook is great at reinforcing the loyalty of existing communities but is not so hot or as easy to define when operating as a customer acquisition channel. Naturally, there are always going to be exceptions to this. A recent study showed that 77% of B2C…